Our Story
ONI - [ˈOƱNIː]
Oni means ‘demon’ in Japanese. They are often depicted in folk lore wielding iron clubs called kanabō. This image leads to the expression:
Oni-ni-kanabō.
"To be invincible or undefeatable."
ONI was built around a simple idea:
Training should help you become stronger, more capable, and more confident in yourself, both inside and outside the gym.
ONI means “demon”
In Japanese folklore, ONI are often portrayed as powerful, fierce, and difficult to defeat.
For us, the name is not about destroying your demons. It is about learning to face them.
Everyone has challenges, insecurities, setbacks, and parts of themselves they would rather avoid. Training gives you a place to meet those challenges directly and build strength, confidence, discipline, and self awareness.
Be bold.
Be courageous.
Be invincible.
OUR MISSION
It’s our aim (and passion) to help people take ownership of their health.
We believe personal training, nutrition coaching, mobility work, or recovery services should create long term independence. Our goal is to give you the tools, knowledge, and confidence to understand your body and look after it.
That means helping you train with confidence, build practical nutrition habits, understand your body better, recover and move more effectively, and become more independent with your health.
The goal is not just to help you get fitter. The goal is to help you become more capable.
OUR PROMISE
We strive to create an environment where people feel supported, challenged, and encouraged to grow.
Challenge limits:
We question old assumptions and keep looking for better ways to help people train, recover, and improve.
Act with courage:
We support people through meaningful change, even when that change feels uncomfortable.
Inspire others:
We want people to leave ONI with more confidence, capability, and belief in themselves.
Stay humble:
We are always learning, reflecting, and improving as coaches, practitioners, and people.
"Hic sunt daemones”
here be demons
Want To Check Our Studio Out?
Book a free consultation! Let us know what you need so we can make sure you get the best care.
